Germany is one of the leading countries in the fashion industry, along with France, Italy, the United States, the United Kingdom, Japan. German fashion is known for its elegant lines, unconventional young designs, and manufacturers of sports clothing.
Berlin is the center of young and creative fashion in Germany, prominently displayed at Berlin Fashion Week. Düsseldorf is an important fashion trade center with Igedo. Other important centers of the scene are Munich, Hamburg and Cologne. Smaller places are also important design and production hubs of the German fashion industry, such as Herford, Metzingen, Herzogenaurach, Schorndorf, Chemnitz, Albstadt and Detmold.
German fashion is popular as ready-to-wear and custom-made creations.
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Economy
In around 1,300 companies with more than 130,000 employees, a revenue of 28 billion Euro is generated by the German textile industry. Almost 44 percent of the products are exported. The textile branch thus is the second largest producer of consumer goods in Germany, after food production.
Brands
Famous fashion brands include BOSS, Adidas, PUMA, Escada, JOOP!, MCM, Bruno Banani, Jil Sander, Triumph, Schiesser, Closed, Reusch, Valisere, Jack Wolfskin, Ulla Popken, Buffalo, Rohde, Marc O'Polo, Tom Tailor, s.Oliver, Esprit and Wunderkind.
There are also various agencies hosting multiple German brands and designers at once, such as zLabels Berlin. Also the big department stores like Kaufhof and Karstadt, retail chains like Peek & Cloppenburg, Ulla Popken and NewYorker or mail order and online shops like Otto and Zalando have various in-house fashion brands.
Fairs
The Bread & Butter in Berlin is a leading trade fair for street fashion and ready-to-wear trends, twice annually during Berlin Fashion Week. The Igedo fair Collection Premiére Düsseldorf in Düsseldorf (CPD) was the world's dominating fashion fair for years.
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Designers
Renowned fashion designers from Germany are e.g. Karl Lagerfeld, Hugo Boss, Wolfgang Joop, Jil Sander, Michael Michalsky, Etienne Aigner, Tomas Maier, Robert Geller, Philipp Plein, Rudolph Moshammer, Torsten Amft, Uli Herzner, Gabriele Strehle, Christoph Tisch, Willy Bogner, Rudolf and Adi Dassler.
Media
Important fashion media of Germany include the German Vogue, Elle, InStyle, Cosmopolitan, Vanity Fair, Jolie, Glamour, Grazia, Life&Style and Sleek magazines. The German fashion magazine with the longest continued tradition is Burda Style, that was first published by Aenne Burda in 1950, who also established the major Bauer Media Group. Also various general women magazines and tabloids like Joy, Brigitte, Petra, Gala and Bunte are influential in regards to fashion perception.
As for television, FashionTV can be received via cable or satellite. Various casting shows reach a large audience in Germany, including Germany's Next Topmodel by Heidi Klum. Also on ProSieben, the series Fashion Hero starring Claudia Schiffer was looking for fashion design talents. The Shopping Queen format at VOX stars designer Guido Maria Kretschmer, it provides five contestants with 500 EUR to buy them a fashion outfit and styling in four hours, to compete with each other.
Agencies
Important modeling agency locations in Germany are Berlin (izaio, Seeds Models, Viva Models, OneEins), Munich (Louisa Models, Most Wanted Models, Munich Models, Nova Models, Talents München, Vivienne Models) and Hamburg (iconic management, m 4 models, Mega Models, Model Management, Modelwerk, Most Wanted Models, Place Models, PMA Models). Also agencies in Vienna and Zurich host models based in Germany, as well as major global agencies like IMG Models, DNA, Elite, Models 1 and NEXT.
Models
There is a range of fashion models from Germany that made it to international fame, such as Claudia Schiffer, Heidi Klum, Diane Kruger, Eva Padberg, Toni Garrn, Julia Stegner, Tatjana Patitz, Manon von Gerkan, Birte Glang, Nico, Uschi Obermaier, Carola Remer, Franziska Knuppe, Vanessa Hegelmaier, Lena Gercke, Sara Nuru, Barbara Meier, Nadja Auermann, Claudia Ciesla, Asl? Bayram, Shermine Shahrivar, Evelyn Sharma, Marten Laciny, Nico Schwanz and Lars Burmeister.
Education
Fashion education in Germany is centered on art schools, universities and the major fashion manufacturers. In addition, private colleges like the renowned ESMOD school with branches in Berlin and Munich play an important role for the development of young talents.
Academic institutions that offer courses in fashion design include:
- Berlin, Düsseldorf, Hamburg, Munich: AMD Academy of Fashion and Design
- Leipzig, Schwerin: Design Hochschule
- Berlin University of the Arts
- HTW Berlin
- Weissensee Academy of Arts
- Bremen: University of the Arts Bremen
- Düsseldorf: Kunstakademie Düsseldorf
- Halle: Giebichenstein Castle Academy of Arts
- Hamburg: HAW Hamburg
- Karlsruhe: Academy of Fine Arts
- Munich: Academy of Fine Arts
- Nuremberg: Academy of Fine Arts
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