Fashion Fair is a medium-sized, enclosed shopping mall in Fresno, California, anchored by two Macy's stores, JCPenney, and Forever 21. Originally opened in 1970, Fashion Fair was expanded in 1983 (to accommodate Macy's and a new food court) and in 2005 (with the addition of an outdoor lifestyle wing). It competes with two outdoor shopping centers in Fresno: The Shops at River Park, three miles to the north; and Fig Garden Village, located 1.7 miles to the west.
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History
The 500,000 sq ft (46,000 m2) mall was built in 1970 by the MacDonald Group and was sold in 1987. The mall originally opened with Gottschalks, J. C. Penney, and Weinstock's; Macy's joined the roster in 1983.
In 1996, Weinstock's parent company, Broadway Department Stores, merged with its competitor, Federated Department Stores. While most of Broadway's stores were converted to the Macy's nameplate, Weinstock's stores in Fresno and Modesto were traded to Gottschalks. This allowed Gottschalks to take over the larger Weinstock's buildings, while Macy's converted the original Gottschalks stores into separate Macy's Men's & Home stores. Gottschalks filed for bankruptcy in 2009 and sold its lease to Forever 21, which operated in the mostly-unchanged Gottschalks building for a short time. Forever 21 then shuttered the store in early 2011 for an extensive remodel, which was completed in 2012.
In 2005, construction on a 94,000 square-foot expansion commenced. Dubbed The Village at Fashion Fair, the open-air wing features upscale retailers that are new to the Fresno market including Charming Charlie, Lucky Brand Jeans, LUSH Cosmetics, Michael Kors, and Sephora; alongside The Cheesecake Factory and a Fleming's steakhouse.
The Village has experienced significant turnover since it opened, with major retailers Urban Outfitters and Z Gallerie (among others) exiting the property after less than 10 years in business. Anthropologie will relocate to the competing Fig Garden Village later in 2017, while the vacant Urban Outfitters will be replaced with an Ulta Beauty store.
JCPenney moved their Home department back to Fashion Fair after 21 years of this department being located across town at River Park (Fresno, California)
Fashion Faire Video
Anchor stores
Former anchors
- Weinstock's (Opened 1970, closed 1996 due to Broadway-Federated merger)
- Gottschalks (Opened 1970, moved to former Weinstock's in 1996, closed 2009 due to company liquidation)
Source of the article : Wikipedia
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