The Museum of Design Atlanta (MODA) is a design museum located at 1315 Peachtree Street in Atlanta, Georgia, United States. MODA is the only museum in the Southeast devoted exclusively to the study and celebration of all things design.
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Overview
The Museum examines how design affects people's daily lives through exhibitions, K-12 educational outreach, and adult programming. MODA regularly features exhibitions on architecture, industrial and product design, interiors and furniture, graphics, fashion and more. The museum is located on Peachtree Street, across from the High Museum of Art, in Midtown.
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History
MODA first opened in 1989 as the Atlanta International Museum of Art & Design, and was located in the Peachtree Center district of Downtown Atlanta. In 2003, after receiving a series of local grants, the group rebranded and refocused itself as a design museum, launching a critically lauded run of exhibits on subjects such as Bauhaus virtuoso Marcel Breuer, Japanese architecture, and ladies handbag design.
In 2011, MODA opened at its present location in Midtown Atlanta at the corner of 16th Street and Peachtree Street on the ground floor (and former parking garage) of a building restored by the architectural firm Perkins+Will. While the upper floors house Perkins+Will and the Peachtree Branch of the Atlanta Public Library, the Museum occupies 9,000 square feet (840 m2) of street-level space in the building that is LEED Platinum certified -- the highest environmental rating awarded by the U.S. Green Building Council.
On 31 December 2012, Brenda Galina stepped down after five years as executive director. In early January 2013, the Board of Directors appointed Dr. Laura Flusche, Ph.D. as the new executive director.
Exhibitions
The first exhibit at the Museum's new Midtown location was Passione Italiana: Design of the Italian Motorcycle. Curated by Joe Remling of ai3, Inc., the exhibition presented a dozen Italian motorcycle designs spanning the last five decades with designs by MV Agusta, Ducati, Bimota, and Moto-Morini.
Other 2011 exhibitions included WaterDream, a survey of the history of bathroom design, followed by a retrospective of a quarter-century of international AIDS posters.
2012 exhibitions included Emerging Voices 11, an exhibition dedicated to celebrating the work and talent of Atlanta's young architecture community. This was done in partnership with AIA Atlanta and the Young Architects Forum Atlanta. Following that exhibit was Stories in Form: Chair Design by the Portfolio Center. The works featured in Stories in Form were created as part of Portfolio Center's nationally acclaimed course "Modernism: History, Criticism and Theory," which explores design history as a catalyst for new design ideas. While learning about Modernism, the history of design and the development of critical thinking skills, students in the course create chairs by means of a design process that combines inspiration from a historical period with personal experience. In addition to demonstrating the step-by-step design process that brings these chairs into being, the exhibition highlighted the ways in which design objects tell stories of design history and personal experience.
Another exhibit was Skate It or Hang It!? The Evolution of Skateboard Art. The exhibition, curated by W. Todd Vaught, examined the visual aspects skateboarding, a sport important to contemporary youth culture since the 1970s, by presenting a broad range of styles, imagery, and visual expression in skateboard art. With a broad focus on skateboard graphics--in particular the styles and methods used to embellish skateboard decks--the exhibition appealed to a broad range of skateboarders, designers, artists and to Atlanta's youth in general.
Beginning 2013 was The South's Next Wave: Design Challenge. This was presented as part exhibition, part competition; pairing designers of interior spaces with object designers to create imaginative vignettes throughout the museum. The exhibit was curated by David Goodrowe and Tim Hobby, co-founders of the design firm Goodrowe | Hobby. MODA visitors were asked to choose their favorite vignette and object.
Other exhibits at the museum have focused on alternative voices in game design, the work of architect Eero Saarinen, the work of designer Paul Rand, the design of everyday things, designing for social impact and other topics.
Museum space
The exhibit space at MODA is 6,500 square feet (600 m2) in two main galleries with clean, industrial lines and concrete floors. The front desk area can double as a reception space and the back gallery has a vaulted ceiling with windows stretching up two stories. The museum has a built-in A/V system with ceiling-mounted digital projectors, track lighting that can switch on via motion detector, and banks of security cameras.
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